The campaign, implemented with the support from the EU and Poland’s National Poultry Council – Chamber of Commerce, is an information and promotional programme to promote the advantages, quality and production methods of European poultry that conforms to the QAFP (Quality Assurance for Food Products) system.
It aims to raise public awareness of high-quality poultry, taste value and production standards, and increase exports of European poultry to target markets, including Vietnam.
The programme also focuses on legal regulations in exporting poultry from EU member nations to Vietnam, and how to increase the demand for high-quality European poultry in the Vietnamese market.
According to Lukasz Dominiak, General Director of the Poland National Poultry Council – Chamber of Commerce, many activities have been arranged in Vietnam during the campaign, including trade fairs, seminars and exhibitions of food made from European poultry in Hanoi and HCM City.
The campaign also organised delegations of Vietnamese firms to visit poultry processing firms in the EU and learn about production standards.
The “European Poultry - the Power of Quality” campaign is directed at the markets of China (with Hong Kong), Vietnam and United Arab Emirates. The main objectives of the initiative are to generate demand for QAFP poultry and build a positive image of QAFP poultry.
QAFP is the system targeting consumers and poultry producers or those who pay attention to production conditions and want to be sure production is compliant with stringent quality standards.